The year 2024 will mark the Year of the Dragon in the Chinese lunar calendar, signifying an important traditional festival. SOHO China (Beijing) wishes to express respect and blessings for this significant holiday through the design of the New Year’s main visual. To engage younger audiences, the design will incorporate interactive elements such as a mini-game, distinguishing itself from traditional design impressions.

2024年即将迎来中国农历的龙年，这标志着一个重要的传统节日。SOHO中国（北京）希望通过元旦主视觉的设计来展现对这一重要节日的尊重和祝福并加入小游戏进行互动，为设计年轻化需区别于以往传统设计印象。